The VWV Group was recently appointed to execute the repositioning of the brand, Castle Milk Stout. This brief culminated into a repositioning experience targeted at a fresh market, and one that saw the new Castle Milk Stout drinking ritual come to life – that of: pour, pause, sip, enjoy! Being an award winning agency it [...]
Archive for July, 2011
VWV pulls out all the stops for the 2011 SAB Conference
The VWV Group was commissioned by SAB Limited to conceptualise and host its three day 2011 marketing, sales and distribution conferenc e, recently held at Sun City. The theme ‘Serving to Win’ aimed to align and motivate the 1 422 staff in attendance, while simultaneously launching the much anticipated Carling Cup, that was unveiled at [...]
