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Castrol2010 FIFA World Cup VVIP Pre-Final Dinner

Brief

Impress 650 seen-it-all global clients with a uniquely South African World Cup experience while remaining true to Castrol's brand pillars of innovation and technology.

Solution

  • A gala dinner in front of the Wits Great Hall
  • Largest transparent custom-built structure in Africa with open front facing the Great Hall
  • First 3D mapped building projection in Africa
  • Seamless 100m-wide projections using 12 x 20k projectors
  • 200 cast, African-themed music and performances
  • Arsene Wenger, Kafu and Marcel Desailly presence
  • Elegant, multi-layered dining area
  • 7-star dinner
  • Underfloor heating

Result

An incredible culmination of a fantastic world class African experience.

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