Brief

Rally 3,500 independent MillerCoors distributors around the ‘Rock’ theme. Out-do all previous conferences in experience and impact.

Solution

• Three different interpretations of ‘Rock’ ensured top-of-mind relevance

• Multi-layered set consisting of 39 separate panels in three different planes of depth measuring 68 meters (223 feet) wide (width of a rugby field) by 9 meters (29 feet) high
• Single and multiple projections across the entire set

Result

Client and delegates rated this their best conference in 7 years.