Brief

Project manage the re-launch of the Transnet brand across multiple platforms over a 24 month period.

Solution

• Project managed the rollout of signage and collateral
• Conceptualised and produced a corporate video, stakeholder launch, 48 000-strong staff launch and internal communication campaigns
• Developed brand policies and frameworks and redesigned and implemented the website and intranet

Result

Transnet has been rebranded. The project was successfully completed 4 months ahead of schedule with a 20% budget saving.