Our Work : AudienceCommunities

LOC2009 FIFA Confederations Cup Closing Ceremony

Brief

Create a spectacular scene-setter for the final game, which will capture the spirit and energy of the tournament while presenting South Africa to a global audience in a positive light.

Solution

  • Paid tribute to the participants using first-of-a-kind technology
  • Cast of 1 500 performers
  • Projected onto a 10m diameter helium-filled sphere suspended above the middle of the field
  • Sphere represented the world, a football and the universal spirit of the game and carried the central messaging
  • Projected moving images (games) inside other moving images (world)
  • At the end of the ceremony the sphere floated slowly out of the stadium symbolically taking the tournament to Brazil
  • Ten 2m diameter internally-lit helium-filled ‘balls’ with country flags on the outside added interest and drama

Result

The closing ceremony was a huge hit: local and global audiences, including the press, loved it!

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