Climax the Brutal Fruit Fantasy campaign and launch the Brutal Fruit Lemon variant, Lavacious Lemon.
- Brutal Fruit Fantasy competition, where the target market was asked to submit their favourite Brutal Fruit Fantasy online
- Call to action through Metro FM and 5FM
- Four on-brand fantasies were brought to life including a Sex in the City shopping spree on 5th Avenue in New York
- Culmination event was held at the Jo’burg Fruit Market to underscore the brand’s pure fruit theme
- 750 VIP guests experienced a range of fantasy worlds
- The new Lavacious Lemon variant was launched at the climax of the event
Breakthrough multi-platform campaign. Brutal Fruit trial and adoption scores increased.