Brief
Execute a guerrilla campaign for the new MINI Countryman during the World Cup in South Africa.
Solution
- Build a MINI Countryman size Makarapa
- Place the Makarapa on the car and drive it around town
- Drive excitement through Facebook and Twitter
Result
- The campaign linked the new MINI in an indelible way to the FIFA World Cup euphoria
- Extensive Facebook and Twitter activity
- The campaign made it onto the 5FM website front page for 2 days
