Brief

Organize a mobile tour to promote Old Navy’s newly remodeled stores by focusing on a Quick-Change room being added to the store layout.

Solution

• By converting a van into a mobile store, the tour hit six key markets across the United States to target key consumers and introduce them to Old Navy Quick-Change stations
• Local Old Navy merchandise specialists helped visitors undergo a mini-makeover in the Quick-Change room
• Photographs of their transformations were instantly uploaded onto social media platforms, spreading the campaign virally

Result

The Mobile Tour was attended by more than 3,000 people in six cities and made over 1 million impressions. The success of the concept has prompted further discussions to continue the tour in the future.