Brief

Launch Airtel in 16 African countries within 3 days of each other. Apply a consistent standard across multiple countries, cultures, and languages.

Solution

• Created a turnkey brand experience for Airtel including full technical and logistical support, which was implemented in each respective country
• Consistent messaging with country specific customisation 

Result

Despite massive challenges we exceeded client’s expectations with a series of impeccable events. We sparked outstanding PR equity for the brand and achieved unprecedented brand presence in Africa.