Brief

Out-do previous bi-annual GLC conferences in Prague, Beijing and Delhi by affording delegates a better all-round experience: in short, more than a conference. Include a high level of interactivity and ensure a dialogue rather than a monologue.

Solution

• Harnessed Chicago’s architectural beauty as a sweeping backdrop to the conference
• Exposed delegates to seven different top-line venues over three days
• Wove Chicago culture and nightlife through the experience
• Used an art gallery on the river to create 10 different sub-events in different parts of the gallery with deep dives into specific business issues
• Staged elective sessions
• Took delegates to a Chicago White Sox baseball game at the US Cellular Field

Result

Delegates rated it the best GLC conference ever by far.