Brief

Conceptualise and produce a conference experience in Cape Town to align Pick n Pay store managers, franchisees and suppliers to business strategy. Stage the Golden Ray Awards and bring 900 delegates together to celebrate Mr Ackerman's 80th Birthday.

Solution

• Customised conference experiences for different audiences in the same venue over 5 days
• Bespoke set which underscored customer-first messaging
• High-level graphic animations to open conference
• Real-life customers offered real-life insights
• Short, streamlined content modules kept delegate interest high
• Indoor pyrotechnics revealed PnP Smart Shopper Card
• Mr Ackerman tribute video projected on Green Point stadium field

Result

Delegates raved while client called it a 'fantastic conference experience'.