Brief

Conceptualize and produce a two-and-a-half minute video to contextualize the ‘ROCK’ conference theme, wowing 3,500 seen-it-all delegates in the process.

Solution

• High-level graphic interpretation of the development of human enterprise beginning in the centre of the earth, and ending on top of the world
• A stirring script, recorded in the USA and directed over the phone in Kyalami
• A rousing musical score composed in three parts. The overture was based on Rick Wakeman’s ‘Journey to the Center of the Earth’

Result

Delegates showed their approval via thunderous applause!

Note

This video has been altered to protect confidential information.