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SHOPRITE 2023 EXPO
In a World Cup rugby year, our challenge was to create an experience for 1200 supermarket managers that would inform and inspire them around the Christmas offerings.
Our layered solution began with the reveal of an interactive floor created by overhead projection, starting with a rugby field that would transform to suit each of the different product categories, and allow us to create interactive 3D graphic sequences to enhance the messaging and entertainment.
The second layer was a reveal of the field-side TV studio, complete with celebrity sportscasters who hosted the executive presentations, and the final layer saw this set flying to reveal eighteen merchandised expo booths, which the delegates could explore at their leisure over a casual lunch.
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