The Toyota Aygo 360 degree VR production was the first mobile virtual reality activation produced in Africa. It allowed visitors to the Red Bull X-Fighters final an opportunity to don the VR headset and zip round the custom track in the new Aygo, getting to play on the same stage as their motocross idols, while watching some of the sickest FMX tricks from a completely new perspective. This was a massively successful example of co-promoting two complimentary brands since they shared the same consumer profile.

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Over 5000 of the 20000 audience queued up to experience their first VR production and enjoy the new Aygo first-hand.